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This course helps make sense of digital marketing in real estate. It’s a big one, but a good one and will give you all the fundamentals.

The aim of the course is to equip attendees with the confidence, the tools and the techniques to build the right digital strategy for your organisation.

The course inclusions:

  • It all starts at your CRM
  • Benefits of  single data point entry
  • CRM’s and how to choose the right one
  • CRM + website: same system or split?
  • Databasing
  • Newsletters
  • Newsletter Products
  • Displaying and sending your listings
  • XML , data,  how it works, where it goes
  • Data integrity
  • Sales data and how it works
  • Sales data reporting – making it work for you
  • The real estate portals
  • What to watch out for in an online ad
  • Additional portal products – what they achieve
  • Avoiding becoming part of the portal noise
  • Why your website is most important
  • Having a great website
  • Website basics and usability
  • Website architecture
  • Website copywriting
  • Search Engine Optimisation
  • Search Engine Marketing
  • Understanding how search engines work and how they read/index web pages
  • Auditing your site
  • Going mobile
  • Using Google Analytics and other software to analyse rankings
  • The importance of your online brand
  • Considerations when creating a great online brand
  • Considerations when rebranding
  • Online vs. offline brand
  • Domain names